R.I.P. Billy Mays

Billy MaysI’m sure you know Billy Mays.  If you’re into internet/affiliate marketing, you should really consider him a kind of king.

I recently got more interested in Billy from his show Pitchmen on Discovery.

Wow key thing that he points out is that every product needs a “Wow” factor.  Instead of writing about it, check out the videos and see if you can spot the “Wow” moment.

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