If you haven’t seen Microsoft deal a blow below the belt to Apple, check out this commercial. ($1000 Laptop Ad)
The rumor mill is abuzz with a HUGE PR hit from Microsoft. Microsoft is getting ready to set to give away Office 2007 Home Edition to the recently unemployed. The reasoning behind this is mainly resumes. When you’re unemployed, especially unexpectedly, you make a mad dash to get your resume perfected. You can use Google documents, or Star office but if you want the job done right (sorry Mac fanboys) you have to use Microsoft Office, namely Microsoft Word.
Microsoft is poised to help stimulate re-employment by giving those affected by the economic downturn the tools they need to rebuild their careers.
Is this a smart move? We think so. The unemployed aren’t going to be buying Office, or much of anything, until they get a new job. So what does this cost Microsoft? If it is available only via download, the cost is less than $1 per person. The PR boost however might be worth BILLION$.
Rumor sources say Microsoft’s only hold-up is figuring out how to obtain proof of unemployment. Maybe a faxed unemployment letter may be needed. Ideally though Microsoft will integrate with the unemployment agency. Those receiving unemployment could actually open their unemployment check to find an Office Flyer with a download and activation code.
More exotic rumors have the Office download packaged with Internet Explorer 8. Of course this just might reset a user’s homepage to MSN.
When is this available? Nobody knows for sure. Let’s just hope it’s not April 1st.
Why doesn’t Facebook integrate with something like Kodak Photo Gallery? Every picture should have a button that you can click that sends the original to a printing service. It would be even better if Facebook saved your credit card info but I think that’s going a little too far.
Think of all the nickels in commision Facebook (or MySpace) could get in that case. Sure you can save somebody else’s photo, but why not send the original to the company that will print them?
This seems like a huge lack of monetization on all social networking sites.
The New York Times has stated the new Palm Pre will be release on July 1st. (Article)
However, “Commerical Times” has said that the new Palm phones will now be delayed until the end of 2009. (Article)
So which is it? Here are come conspiracy theories that may be partially true.
1. The Palm will be release early to mid June. Why? The iPhone is set for a July open Verizon release (rumor). Palm wants to be out before the iPhone makes it to new networks.
2. Apple’s been playing dirty, some part suppliers aren’t giving Palm the same delivery dates/efforts as they are giving Apple. Apple is trying to “legally” delay Palm through non-standard ways.
3. Palm is ready to release but may be doing so the same way the Blackberry Storm did. There will be a ton of problems out of the gate. 90% of them will be fixed by mandatory updates within the year.
I’m re-evaluating Motive Interactive as a whole. The one example I tried showing you guys did nothing as well as numerous users not being able to even see it.
If I think of something else I may try it but I am unsure at this point.
Step 1: Select Keywords
I showed you an odd way of selecting keywords. Most people use negative keywords but they “usually” go after more variety.
Now I want to show you my Trivia Quiz landing page.
Note I also set a Title, Description and Keywords (all simple must haves).
Now I don’t expect this page to do well. It’s way too vanilla and slightly unprofessional. However we’ll never know unless we send some traffic its way.
Step 2: Create Ad Campaign
I have a day job but play around with affiliate marketing. I’ve had some great success in the past but it’s not a definite income and ranges from $30 a day to $1,000. Nowadays I am closer to $30.
Regardless, to get back to $1,000 a day, you need to experiment. I thought that I would piggy back this little tutorial with the Publisher Challenge. The Publisher Challenge is a challenge for people to make money. You have a month to promote offers by a specific affiliate network. Each month the network changes.
This week, it’s Motive Interactive.
The offer I am choosing to promote for no specific reason is an IQ/Trivia quiz.
What’s first? Keywords. For this I am going to try a slightly different approach. I am only going after 2 keywords.
“Trivia Quiz” gets about 33,000 visits a month. “Trivia Quizzes” gets about 15,000 a month. Even if I got all the impressions and had a 4% click through rate, that would only be about 64 clicks a day. That’s why were are mainly going to go after the content network.
Now these 2 keywords are kind of broad. So we are going to add some negative keywords. Negative keywords are keywords that you don’t want your ads showing for. Here’s the quick list that I came up with.
The quiz has nothing to do with any of these topics. Also if somebody is searching for “trivia quiz answers” then they would seem to be looking for information, not wanting to take a quiz.
So now with these lists, I can go off and make a landing page.