Percentage Clicks by Position

Everybody knows that the higher up in search engine rankings you are, the more clicks you get.  How much though?

Let’s assume there are 10 results per page and 1,000,000 search per month.

Percentage of Clicks per Position

Position Percent Clicks Number of Clicks 1,000,000 If you Go up 1 If You Go Down 1
1 42.30% 423,000   28.18%
2 11.92% 119,200 355% 70.81%
3 8.44% 84,400 141% 71.45%
4 6.03% 60,300 140% 80.60%
5 4.86% 48,600 124% 82.10%
6 3.99% 39,900 122% 84.46%
7 3.37% 33,700 118% 88.43%
8 2.98% 29,800 113% 94.97%
9 2.83% 28,300 105% 104.95%
10 2.97% 29,700 95% 22.22%
11 0.66% 6,600 450% 84.85%
12 0.56% 5,600 118% 92.86%
13 0.52% 5,200 108% 92.31%
14 0.48% 4,800 108% 97.92%
15 0.47% 4,700 102% 82.98%
16 0.39% 3,900 121% 92.31%
17 0.36% 3,600 108% 94.44%
18 0.34% 3,400 106% 94.12%
19 0.32% 3,200 106% 96.88%
20 0.31% 3,100 103% 93.55%
21 0.29% 2,900 107% 41.38%
31 0.12% 1,200 242% 58.33%
41 0.07% 700 171%  

This will tell you roughly what you can expect to get for each position for a specific key work. 

Almost 90% of clicks are on the first page (first 10 results).
Lest than 4.5% of clicks are on the 2nd page.
About 5.5% are on pages 3 or higher.

Going from 2nd page to 1st page (11th position to 12th) get’s you the biggest increase of clicks.  Your clicks go up 450%
Going from the 2nd position to 1st only gets you 355% more clicks.
However, you might want to be in position 10 versus 9.  Position 10 gets almost 5 % more than clicks than 10.  Because it is at the bottom of the page, it gets more attention than just above the bottom of the page.

0 thoughts on “Percentage Clicks by Position”

  1. Getting the top search results for keywords on Google is slightly more difficult if you have a Google account and are logged in. There is a layer of filtering added.

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