Cutting Ad Bids

So our Azoogle & Google affiliate Experiment/How-to is still not doing anything.  So far this month we have made 5 sales for $100 total.  However we have spent over $240.

So, basically all that I did was cut my spend by as much to break even.

The number of clicks will be way down but the profitability should be there.  Before I was spending $.60 a click.  So $100/$240 = 41.6%.  .416 x $.60 = $.25.  I set it to $.30 however because it is pretty close.

I have found a couple of winners this way.  You set your spend to a profitable level.  Then for some reason you see a conversion spike sometime down the road.  It might be a month later, it may be a year.  You then find out why it spiked and you capitalize on it going forward.  It’s like setting a bunch of fish hooks in a lake then fishing at the spot where the fish are biting.

Google Users Rich – Yahoo Users Poor

I actually support this statement given by Information Week.

Hitwise recently performed some analysis of the traffic patterns on the Google and Yahoo search engines. Google users tended to be older and spend more money online. Yahoo users, conversely, were often younger and spent less money online. Which is the better audience to have?

(Original Article Here)

Advertising on Google’s Network I found that users are 2-3 times more likely to make a purchase than Yahoo users.  When my ad has a price on Yahoo, I find it gets many times less clicks than ads without a price.

It would seem this would make sense?

This piece of information is worth A LOT OF MONEY!

Yahoo probably has a lot of younger teens that utilize it for the games and such and use search secondly.  If we assume this, then we can cater our ads and offers to them.  For example, we may not sell iPods on Yahoo but we may want to consider offers giving away free iPods, or other iPod/iPhone contests.

Turn a Losing Campaign Into a Winner

(This Post is part of our Adwords Azoogle Test)

Our GameFly offer has gone a little sour.  For the month of January we have spent $110.61.  We have made only $80 of that back.  We have lost $30.61 so far.  How do we proceed?

Well, here is where the SUBID information really comes in handy.  We’ve had 4 conversions.  The SUBID’s are…

wiiLPB_kw_t1_S_1179055714__cheap wii games_2008_2_12_21_5011
wiiLPB_kw_t1_S_1179055714__cheap wii games_2008_2_9_17_2711
wiiLPB_kw_t1_S_1179055714__online wii game rental_2008_1_5811
wiiLPB_kw_t1_S_1179055714__discount wii games_2008_5_5401

(There was an error with the last 2′s time stamp so I don’t know when they occurred)

Now, because we embedded everything we could we can see that all 4 conversions came from the ad group that we have labeled “wiiLPB”.

This is the Wii adgroup with a landing  page (LP) using Broad (B) keywords.  The keywords were…

“cheap wii games” x 2
“online wii game rental”
“discount wii games”

While 4 conversions isn’t statistically relevant, I think it is enough for us to go forward.

Add Groups Data

Google Azoogle 2

Ad Group Impressions Clicks CTR Avg CPC Avg CPM Cost Avg Position
Buy Cheap Games 18053 65 0.36% $0.45 $1.64 $29.54 6.7
Nintendo Game Rentals Exact Content 4752 1 0.02% $0.19 $0.04 $0.19 3.1
Nintendo Game Rentals Exact Search 1 0 0.00% $0.00 $0.00 $0.00 2
PS Game Rentals Exact Content 3000 0 0.00% $0.00 $0.00 $0.00 3.5
PS Game Rentals Exact Search 593 6 1.01% $0.28 $2.88 $1.71 4.1
PS2 Game Rentals Exact Content 10360 0 0.00% $0.00 $0.00 $0.00 3.5
PS2 Game Rentals Exact Search 3 0 0.00% $0.00 $0.00 $0.00 4.3
PS3 Game Rentals Exact Content 12489 2 0.02% $0.16 $0.02 $0.31 3.1
PS3 Game Rentals Exact Search 17 0 0.00% $0.00 $0.00 $0.00 5.1
PSP Game Rentals Exact Content 293054 30 0.01% $0.21 $0.02 $6.31 3.3
PSP Game Rentals Exact Search 193 0 0.00% $0.00 $0.00 $0.00 6.6
Rend Search Broad 471 6 1.27% $0.44 $5.54 $2.61 5.6
Rend Search Exact 289 2 0.69% $0.47 $3.25 $0.94 6.9
Rend Search Phrase 11 0 0.00% $0.00 $0.00 $0.00 4.5
Rend-to-Rent Search Broad 423 2 0.47% $0.46 $2.17 $0.92 6
Rend-to-Rent Search Exact 220 2 0.91% $0.48 $4.32 $0.95 6.5
Rend-to-Rent Search Phrase 7 0 0.00% $0.00 $0.00 $0.00 6.3
Teen Gifts 52614 22 0.04% $0.39 $0.16 $8.53 3.8
Video Game Exact Direct Content 841 0 0.00% $0.00 $0.00 $0.00 4.3
Video Game Exact Direct Search 267 0 0.00% $0.00 $0.00 $0.00 3.4
Video Game Rentals Landing Page Image 46848 14 0.03% $0.17 $0.05 $2.40 1.1
Wii Game Rentals Exact Content 3817 0 0.00% $0.00 $0.00 $0.00 3.6
Wii Game Rentals Exact Search 83 6 7.23% $0.36 $26.14 $2.17 4.9
Wii Game Rentals Landing Page Broad Content 3052 0 0.00% $0.00 $0.00 $0.00 3.3
Wii Game Rentals Landing Page Broad Search 4447 114 2.56% $0.35 $8.94 $39.74 5.6
Wii Game Rentals Landing Page Exact Content 51911 4 0.01% $0.20 $0.02 $0.79 2.9
Wii Game Rentals Landing Page Exact Search 631 38 6.02% $0.34 $20.60 $13.00 4.4
XBOX 360 Game Rentals Exact Content 57348 2 0.00% $0.17 $0.01 $0.34 3
XBOX 360 Game Rentals Exact Search 262 0 0.00% $0.00 $0.00 $0.00 4.5
XBOX Game Rentals Exact Content 11393 1 0.01% $0.16 $0.01 $0.16 2.9
XBOX Game Rentals Exact Search 13 0 0.00% $0.00 $0.00 $0.00 3.4

If we look at all of our Wii Groups we’ve only spent $55.30 on them.  If we only look at our Wii ad group that has a landing page and broad keywords, that has only cost us $39.74.

If we only had that one ad group active we would have made $40.26 instead of costing us $30.61.  That may or may not seem like a lot to you.  However our ROI (Return on Investment) would have been over 100%.

In the past I would have paused or deleted all but the winning ad group.  We won’t do that though.  We will just lower their bids significantly.

Now our non-wii ad groups all have a max of $0.15 per click.  Previously they ranged from $0.25 to $0.50.

Our non-winning ad group we will lower from $0.40 to $0.25.

Our winning ad group we will raise from $0.40 to $0.60.

We lowered the price on the losers because we still feel they have a chance.  We just don’t feel like they have much of a chance.

We raised the winner because, although it would reduce our profit, it has the potential of bringing in more total profit.  Time will tell and we will keep an eye on our Adwords/Azoogle experiment and re-evaluate in after we’ve gotten some more data/clicks.

Yes We Can

Whoever you vote for this election year, please choose the candidate that will best change America’s international image.  False Hope?  There’s nothing false about having, H-O-P-E.

Voting Barack or Not, Embed this video on your blog to support change and hope.

Yes we can!

 

This video was originally pointed out to me by ShoeMoney.

How to make Money with Azoogle and Google

Here is a summary of the posts about how to make money off of Azoogle and Google AdWords.

1. Adwords with Azoogle Announced – 12/19/2007
2. Picking an Azoogle Offer – 12/26/2007
3. Creating an Adwords Campaign – 12/26/2007
4. Adwords Azoogle Day 1 – 12/27/2007
5. Adwords Azoogle Day 2 – 12/28/2007
6. Adwords Azoogle Week 1 – 1/2/2008
7. Ad Group Mini-Update – 1/3/2008
8. How-to Force Adwords Impressions – 1/3/2008
9. Adwords Azoogle Landing Page – 1/4/2008
10. Landing Page Update – 1/7/2008
11. Adwords Placement Performance Report – 1/8/2008
12. Adwords Image Ads – 1/10/2008
13. Adwords Image Ad Posted – 1/11/2008
14. Landing Pages Get More Clicks – 1/16/2008
15. Splitting Adwords Adgroups – 1/16/2008
16. More Adwords Image Ads – 1/17/2008
17. Expanding Target Demographic – 1/17/2008
18. Adwords Campaign Export – 1/18/2008
19. Switiching from Azoogle? – 1/21/2008
20. Wii Linkbait – 1/22/2008
21. Staying with Azoogle – 1/22/2008
22. More Adwords AdGroups – 1/24/2008
23. Speeding up your Customer Experience – 1/28/2008
24. Grow your Landing Page – 1/29/2008
25. Azoogle Profit – 2/7/2008
26. Landing Page Content 2/8/2008

Video Game Information

In order to get a little better organic rankings for video games I took a small 230+ record database of every Wii Game out there and converted and created a page for each of them.  All that each page has is a title a description and a picture.  Oh and a link to rent the game.  I believe that this could definitely be expanded.  We will see how it goes and possibly expand into PS3 and XBox 360.  There even could be a market for PS2 and original XBox but that is doubtful.  Most people want to rent the new games, not the old ones.  However we could easily add links to buy the old ones as well.

Check out our complete list of every nintendo wii video game.

Azoogle Profit

For the month of February, we currently have made $4.21 profit from out renting video games landing page.

We have made 2 conversions.  Also, Azoogle liked our demonstration about AdWords and Azoogle so much they increased our rate to $20.00.  It’s pretty cheap advertising for them if you ask me :)

We made $40.00 and have spent $35.79 on Google AdWords.

All of our clicks have come thorugh our Wii Ad Group.  They have also been using our Broad keywords and have been off of the AdWords search network. If you are following along then our campaign name is “Wii Game Rentals Landing Page Broad Search”.  So far we have had the following stats for February on that campaign.

Impressions: 2,095
Clicks: 47
CTR: 2.24%
Avg. CPC: $0.35
Cost: $16.57
Avg. Pos: 6.0

So there seems to be money that can be made here.  We would have made $23.43 if we didn’t have the other ad groups active which is a really good profit margin.

It seems dropping the krappy Intelliflix offer was a good idea.  Also we have not been approved for the GamezNFlix affiliate program yet.  The good news though is that we can still use their links while we wait so we never have to change the links down the road.

I also got rid of some of the columns in the video game rental review grid.  You get the idea of what your searching for better.  The text is a little bit larger and the colors grab your attention a lot more now as well.  We also added screens where you can see a more in depth review.

So what’s next?  We could rack our brain and see if we came up with more keywords.  This would be a very smart thing to do.  However I think that I am going to ad content.  Perhaps even detail all video games that are available.  Perhaps we’ll add that to our site soon.  Meanwhile, hopefully we’ll stay profitable.

Azoogle Azoogleads and Azoogle Ads

I am kind of amazed that JayGeiger is starting to get high up for Azoogle terms so easily.  It is all to do with my Azoogle Guide that I’ve been updating.  You can expect a new update on this tomorrow or Thursday.

Even though JayGeiger.com has only gotten 37 visitors on Azoogle Keywords so far, JayGeiger now ranks 13th for the term Azoogle.  If I get into the top 10 (which will probably happen by the end of the month) it would be a good idea for Azoogle’s competition to start taking ads out on this blog.  So if anybody is listening, I’m selling 3 or 4 thumbnail ads here for $200 a month.  Contact me for more details.

Sharing means caring so here is what people have been searching for.

 

AzoogleAds

Keyword Visits Pages/Visit Avg. Time on Site % New Bounce Rate
azoogle sub id 3 10 886.6666667 0.333333343 0
azoogle 2 4 24.5 1 0.5
azoogle campaign 2 14.5 276 0.5 0
azoogle guide 2 1.5 17.5 1 0.5
azoogle referral program 2 6 1200.5 0.5 0
than azoogle"" or ""than azoogleads"" 1 2 105 1 0
adwords vs azoogle 1 1 0 1 1
azoogle + ringtones 1 1 0 1 1
azoogle adwords php 1 1 0 1 1
azoogle and craigslist 1 1 0 1 1
azoogle cpa offer leads 1 3 46 0 0
azoogle earnings 1 4 121 1 0
azoogle google 1 3 190 0 0
azoogle link affiliate id 1 1 0 1 1
azoogle login problem 1 1 0 1 1
azoogle news 1 1 0 1 1
azoogle offers 1 1 0 1 1
azoogle products 1 1 0 1 1
azoogle quality score 1 1 0 0 1
azoogle spam 1 1 0 1 1
azoogle subid tracking hide keywords 1 1 0 1 1
azoogle tracking 1 1 0 1 1
azoogleads + reviews 1 2 7 1 0
azoogleads how long subid 1 1 0 1 1
azoogleads tax 1 1 0 1 1
guide to using azoogle 1 1 0 1 1
how to apply to azoogle 1 4 44 1 0
[URL] 1 1 0 1 1
step by step azoogleads 1 2 203 1 0
what is azoogle 1 2 868 1 0
what is azoogle? 1 1 0 1 1