I ended my Kontera test before the $1,000 mark. I ended up spending $848.50 for a total of 3,394 clicks. I had impressions of 17,550 meaning my click through rate (clicks/impressions) was 19.33%.
19.33% is incredibly high. Good campaigns in AdWords and Yahoo Search have a CTR of between 2-4%. Having 19.33% is unheard of from them.
Did I make money? Well, No.
I brought in $338.50 in revenue making my losses $510.00. I did this for you, my people.
$.25 was just too much to pay for a click with Kontera with the market I was promoting. Also, it was hard to track which clicks were converting and which sites had them converting.
I will love to try Kontera again when they have an interface that I can manage myself and good reports. Otherwise I would consider them if I could get $0.05 – $0.10 clicks.
