I am starting to look at my Kontera stats. The past couple of days have broken down like this.
Impressions: 906
Clicks: 173
Click Through Rate: 19.09%
WHAT?? 19+%!!!! Have I gotten any conversions? Yes, a couple. Is it worth it? I’m not sure if I’m going to make money, but I’m definitely not going to lose $1,000.
I still don’t care for their reporting
I can’t see what my ads look like much less alter them
I can’t test out multiple ads
I don’t know which keywords are performing best
I could see Kontera being my ad network of choice if they added to their interface. I still highly recommend testing them out but it’s a bunch more work than AdWords. I’ll see if I can get a coupon for my readers.
