Google Pay Per Action Beta Test

I just got this notice in my AdWords account.

 
(click to see full)

 

What the heck is Google Pay Per Action (PPA also sometimes called CPA – Cost Per Action)?  It is advertising that only charging when a specific action is taken.  This is the FIRST beta that I’ve seen.  I am working through the specifics and will be posting more soon!  This post is just more of an FYI that the Google PPA is in Beta.

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