Everybody knows that the higher up in search engine rankings you are, the more clicks you get. How much though?
Let’s assume there are 10 results per page and 1,000,000 search per month.
Percentage of Clicks per Position
Position
Percent Clicks
Number of Clicks 1,000,000
If you Go up 1
If You Go Down 1
1
42.30%
423,000
28.18%
2
11.92%
119,200
355%
70.81%
3
8.44%
84,400
141%
71.45%
4
6.03%
60,300
140%
80.60%
5
4.86%
48,600
124%
82.10%
6
3.99%
39,900
122%
84.46%
7
3.37%
33,700
118%
88.43%
8
2.98%
29,800
113%
94.97%
9
2.83%
28,300
105%
104.95%
10
2.97%
29,700
95%
22.22%
11
0.66%
6,600
450%
84.85%
12
0.56%
5,600
118%
92.86%
13
0.52%
5,200
108%
92.31%
14
0.48%
4,800
108%
97.92%
15
0.47%
4,700
102%
82.98%
16
0.39%
3,900
121%
92.31%
17
0.36%
3,600
108%
94.44%
18
0.34%
3,400
106%
94.12%
19
0.32%
3,200
106%
96.88%
20
0.31%
3,100
103%
93.55%
21
0.29%
2,900
107%
41.38%
31
0.12%
1,200
242%
58.33%
41
0.07%
700
171%
This will tell you roughly what you can [...]
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